Priya enjoys creating consumer-facing services that combine content, social media and cross-platform distribution in new formats. At BBC as implementation manager, innovation executive and UXD lead she worked on the launch of services such as- iPlayer, Project Kangaroo and BBC Mobile portal. Later as Digital creative director at Hachette Filipacchi, she developed Sugarscape a social bookmarking site.

Having worked hard at getting traditional media companies to listen and engage in new kinds of conversations with their consumers, in 2008 she joined mobile startup Flirtomatic- as Head of Product, to help drive user revenues and improve its user experience. Prakash is a fellow of the Royal Society of Arts with a MA in Interaction Design from Royal College of Art.