Projects | |
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BBC Crufts: Mobile event engagement | |
The Brief BBC Events wanted to explore how tomake events more 360 (multi-platform). The Opportunity The Outcome
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The Strategy Came up with a mobile and web campaign whereby people could text CRUFTS to a shortcode when they were at the event, to get a timetabel of events, maps and could send in pictures of their favorite dogs. Also tried to work out a way where you could have an "unofficial" crufts by people casting a vote on mobile/web to rate their favorite dogs. The initial proposal had an online widget and UGC channels across Flickr, You tube etc whereby people could vote for their favourite dog. |
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Also tried to work out a way where you could have an "unofficial" crufts by people casting a vote on mobile/web to rate their favorite dogs. The initial proposal had an online widget and UGC channels across Flcikr, You tube etc whereby people could vote for their favourite dog. | |
Project links |
Crufts producer Glen Bartons blog |