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Projects | |
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Beyond Broadcast | |
The Beyond Broadcast Brief : "Show a joined up picture so people understand why changes are happening on how we work • Take people on a journey. Keep it simple and tell a story. • Don’t make the future look scary. Its not just about the technology, its how its used and how are audiences are changing." Concepts • Show a day in the life of a family, living in a home and going to work • Create a home with a living room, bedroom, kitchen, study, streetscape, BBC office to situate the projects • Use actors to take people on a journey and tailor the experience according to their background. • Make the experience “on-demand” • Hide the technology. Keep it invisible. • Show the journey of a piece of content from conception to consumption. • Let visitors take a momento as a memory. |
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![]() Flickr photos: Alex Petersen |
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Project links |
BBC Beyond Broadcast - How we did it Lovely video from Halli telling the story of how we did it...in 6 weeks through some serious red-tape tackling. |