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| BBC Future Search- Zeitgeist | |
One of the key challenges that came out of the Beyond Broadcast thinking was an alignmnet of all audience facing services under the umbrellas of FIND, PLAY & SHARE. PLAY was served by iPlayer. SHARE was covered by Open & Creative Archive. FIND was yet to be defined and needed design strategy to imagine a service or scenario where BBC was not offering yet another SEARCH engine. |
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 (The BBC Search page as it was then in 2006. A tabbed interface. After a recent directive- BBC has removed external Web search.)I was keen we could look into the concept of what it meant to FIND and finding as a social collective public activitywhere its a mix of what you hear, see and come across (SERENDIPITY) mixed with what you definitely want to FIND, LOCATE and KNOW more about (INTENTION). |
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 At the onset, we defined BBC search to be be more than search and more atuned to a Mediator of media. |
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 Arriving at the positioning of the BBC Mediator service on the overall landscape we targetted the sweet-spot of "People being core of the offer" where you can "Get an answer" pretty soon. |
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 We looked at a typical day in the life of a persona and their search requirements and mirrored that to the existing BBC schedule to understand what sort of overlaps could be harnessed. |
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 We called the service BBC Zeitgeist to reflect how BBC captures the Zeitgeist of what's going on...it was a cultural barometer. |
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 The TV screen interface which shows a flow of recently searched popular items. The more popular the bigger they are. This flow changes through the day. |
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 A similar flow for mobile- so you can cath your stream on the go. |
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 In the usecase- The mother looks up Babyrash- service does a classic (old hat now!) cluster keywords. |
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 Faceted search results, a user can navigate to various related nodes around "Baby Rash" |
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 Faceted search results, a user can navigate to various related nodes around "Baby Rash" |
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 A user can filter the zeitgeist by selecting a group (for eg: Celebrity) to only reveal those new items that have celebrity news. Also the background changes to reflect that. |
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 To see an overall trend you can >> (FWD) or << (RWD) in time and to see emerging items pop out. |
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| Project links |
Project led to strategy alignment at BBC Things that influenced me: |
Personal input in project |